Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Then, make sure you invite people to hang out with you for your charge. First, it is important to take a look at a few statistics that highlight the current housing market. Theres short-term business and there is this big long-term business potential. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Do you know anyone who might be thinking of purchasing a home in the future? Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. So, Jennifer, um what's an example of doing it right? Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Share your reason for becoming a Realtor. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. And who doesnt love a bottle of wine or box of chocolates? Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . How low interest rates are and what a great time to buy it is? Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. And even if your client needs nothing from you at least you checked in. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. You may also want to include a gift card to the local coffee shop or other gift. This is how you reconnect with your sphere of influence database. The name of the game is Listing E-Alerts. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. They better like it, or you're going to get blocked! Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Thats the last time Im going to use that real estate agent.. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. You at least need to take the time and make real estate letters personal. Or consider the methods of Baltimore-based broker and team leader Ron Howard. (One of my recent clients almost got badly burned by an inflated zestimate!). Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Wish I could use it but after 25 years it would look odd! Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. They better like it, or youre going to get blocked! I dont have any influence! I know thats what I thought the first time I heard it. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. You need to take a look at the people you are connected with on social media. Is there anything I can do for you?. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. You dont have to be a suited-and-booted business exec to have a great network. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Excellent letter, of course, Marte! Copy all of it into one Excel spreadsheet. Something went wrong while submitting the form. Still not sure how to write it? Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. For example, a home value estimate is one of real estate's most common lead generation tools. It has success written all over it. That is how you can really add someone to your sphere of influence. Start with your past clients because these are people you just sold a house to. They got 34 percent from repeat business. You didnt think we were going to let you off the hook, did you? Hey would you do me a favor, Aaron? You can get his full briefing in this video. But asking for it can feel pretty daunting. For most people, their home is their most valuable asset, and its also their biggest liability. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Script #1 - Recent Clients & Professional Connections, I hope all is well! In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. This field is for validation purposes and should be left unchanged. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. A form letter! Listen P151 Marketing Mastermind 01 - Marketing vs . Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Your newsletter list is also a great place to find referrals. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I didnt know if theyd know who I was. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Finally, the art of copywriting is helpful too. But you cant be everywhere all the time. Why not get deep once in a while? Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. are great for staying top-of-mind. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. All you need to do is say, Hey! Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. ), And lets face it. I'm so not into the self praise thing but see so many excellent examples of how to do it right. its also more effective. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Happy Anniversary to ME! These include: What this means is that the current real estate market is volatile at best. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Take a few minutes to really get to know them. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. For example; Friend, Family, Acquaintance, etc. Some of it is super-scripted and sleazy, and some of it is just plain outdated. And they are provided free through your Multiple Listing Service (MLS). FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Add your signature and contact information including your location. And remember, you are NOT selling. Guess what? Almost every CRM has a Listing E-Alert tool now. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. One type of ad that has been shown to be very effective is a messenger ad. As a real estate professional, you have a lot of connections and vendors you know and trust. It could even be that they are having some work done on their house and need some recommendations. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. I was just checking in with you to see how youre doing. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Dont do that. Under that simple system they end up calling everyone in their SOI twice a year. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! All that I need from you is to verify that I have the correct home address and email address for you. After all, theres only so much time in the day. You can give them some references. If you show up on social media consistently, simply being there and being open is enough. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. You can use variations of this, but the most important thing you can do is to be authentic. Ill be happy to do the research and get back to you quickly. coaching programs is right for you? In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. It's helpful to the recipient and offers them something of value, INFORMATION. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Your first thought might be My sphere of influence? Its very simple. Congrats. Or ask for feedback?? There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! What Is a Sphere of Influence? The more personal attention you give, the more theyll like and remember you. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Find FL real estate agents So, youve sent out an email newsletter. You can use variations of this, but the most important thing you can do is to be authentic. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Pro Tip for Twitter: Always post local content with relevant local hashtags. Every year, the National Association of produces a survey of home buyers and home sellers. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Now the client is expecting Jasons call and will be much more likely to have a referral ready. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Why Is Growing Your SOI So Important for Real Estate Agents? It could literally lose you millions. In general, keeping in touch is a great way to show appreciation. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Thank you for using me as your realtor. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Letter To Sphere of Influence Draft: Good news! Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Thx for sharing. However, Id love to hear what you think about it first. There are so many ways for real estate agents to generate business. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. All it means is the people who know and like you. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Great post. Save my name, email, and website in this browser for the next time I comment. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. If you like the SOI/geographic farm script above, youll love our other real estate email templates. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. This may also help you earn more business. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. That said, the fact of the matter is that our SOI is where its at. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Youll see every single time they just as appreciative as everybody else you reach out to. I would love the opportunity to work with you. Its a simple shame on me script. Never Stop Networking 2. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Theyre a light-hearted, non-pushy way to stay in front of people. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. If so, just be a little more intentional whenever you log on. There are helpful tools you can use to expand your social media influence. :). Brian Icenhower of The Real Estate Trainer has a great tip. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. (Honestly, this ones worth a watch!). I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. That's the only way you will be able to contact your SOI members 100 times a year. In real estate, or any business for that matter, you cant deny the power of the referral. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. I like this example Jennifer. The main thing is not to let them forget that youre an agent and youre there to help them. He even asks for permission to follow up (Cool if I follow back up in a week?). Once you feel like you have established a personal connection, ask them for a business card. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Whether you use the MLS or your agent website through your CRM, it can be completely free. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! You type in their home search criteria and then enter their contact info. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. or other gift.. That way, they know that you appreciate the referral. I was having trouble generating leads and converting those leads into clients. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. and they're yours for free. Check out our full post on prospecting on Facebook! Look, we get it. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. and Pensacola Beach real estate Then, you may want to share information you learn in these business journals with your potential client. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Today Im going to tell you, no. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). And thats an uncomfortable idea for many of us. Go to your business page and click at the top where it says "Ad Center.". It is so easy to get caught up in the bright and shiny and different methods of lead generation. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Theyre probably going to answer the phone. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Ask them about the dog. This also warms up your SOI for your phone call. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. You can easily change up that second line to refer back to any relevant life, community, or even social media event. I've written about this concept once or twice or a dozen times - see the list below for related blogs. You can collect those business cards virtually if you want them. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Follow up with them after the event. Thanks for all the comments! And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Good iedea on using and award and sharing it with your soi. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. If you use your agent website for your Listing E-Alerts, you can use. Oops! You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Make sure you do not fall into this trap. This is the foundation of reviving your database and re-engaging your people. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Where you make your list will depend on where you are in your business. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. And you never know where your next lead will come from. What do you love about it? If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.).
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