There are sponsorship opportunities wherever you turn but you need to think outside the box. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. He's collected 60 race wins as well as the 2014 championship. Not all benefits will be relevant to every business. 3. Enhance their brand's image? If you have questions you think other race directors may know the answers to, or just want to chat about Offering hospitality and a TV audience isnt enough. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. This is by far the most useful and engaging type of proposal and the kind the template will help you create. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Click the link below to read more. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Match those goals with what you can offer. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. The racing team approaches a mid to high scale business organization asking them for sponsorship. Include references to your relationship-building conversations. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Assess whether what you can offer will help them reach their goals in a broad sense. Strongly Disagree 0.44%. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This will help you catch the decision makers eye but dont forget just how important content is in all this. Go in with no agenda, otherwise, itll come across as disingenuous. Helping race directors share expertise and learn from each other is a big part of what we do. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. By getting your name into the press, your message is spread further than your existing audience. You can customize the colors to match your company's brand. Val Apple Motorsports, Inc. 2. endobj It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. You do not need to include every cost. 1. This high quality transparent png images is totally free on PNGkit. Step 2: Write a two to three paragraph of your opportunity. Agree 16.59%. Approach the deal as a win-win for both sides. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Once you get the sponsorship agreement wrapped up, the real work has only begun. NO! Do not plead. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. You still need to be able to eloquently put your case across in writing. These are great places to start. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Explain the expenses you incur as a race car driver in the second section. These can include: Ok - so you have a good understanding of what you have to offer. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. %PDF-1.3 Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Trying to race while sticking to a budget? Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. People love to talk about themselves so ask questions and chat about them. You can use this to get an idea of a suitable industry or company. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* So make it count. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Is your account popular How many Thousands of followers do you have? These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Edit your sponsorship agreement team online. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. 0000055057 00000 n Sample page from the Racing Mentor proposal template. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Gather the history of your racing career or racing team. 03. Race Car Sponsorship Proposal Template. One of the biggest mistakes drivers make is getting too lost in their own heads. Dont expect to be sponsored for long. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Include contact information on the introductory letter and proposal. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. %%EOF Collect this information together when it comes to talking about renewal. We would like to pick up sponsors for our US Legends race car. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. You have to sponsor me because my car always gets 100 likes on social media. You never know, something. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Are you going to help that business make more sales? 2011 team racing sponsorship proposal our desire. The kind a marketing agency might present to a client they want to get on board. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. 1. Sponsorships are not charity. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Many more also emulate a classic livery because it looks really cool, without any form of compensation. 2011 Team Racing Sponsorship Proposal Our desire . No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Its so much easier to close a sale with someone youve already built a rapport with. Type text, add images, blackout confidential details, add comments, highlights and more. When it comes to drafting your proposal, you can use either a presentation or document format. Type an introductory letter, addressing it to the person in charge of the organization. Look through the instructions to learn which data you must give. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. How are you going to justify the cost of what youre offering? Make sure you only provide brief details of everything in the cover letter. Race Car Sponsorship Proposal Template. Consider trade magazines, local newspapers, and blogs too. Businesses who sponsor drivers will pay money or provide free (or more likely. 2. Sponsorship brings so much more than a logo on a car . %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? . Dont let imposter syndrome get the best of you. The sponsor's eager and you know exactly what they're after. Agree 10.48% Try reframing any negative thoughts into something more positive. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. but you surely wont be walking away with a heavier wallet. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. All forms provided by US Legal Forms, the nations leading legal forms publisher. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Getting a response from your sponsor on your proposal is amazing news. Tallulah Philange has worked as a journalist since 2003. Steps. "What does my event have to offer to potential sponsors?". Consider what will be most impressive to the types of sponsors you want to target. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Dear Sponsor Man, Can you sponsor me? Do your posts get engagement? Write what the sponsor will get in return, working from the list you have prepared. . A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Team Racing Sponsorship Proposal Our desire . You also may be able to offer experiences, such as hosting the company at the race track. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Before you even consider approaching a sponsor, put together a sponsorship . Any accomplishments in racing you have achieved. You have to convince a potential sponsor that YOU are the person who will work for them. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). To be clear; for every dollar they give you, they want(need?) Do people regularly gravitate towards you for some reason or other? . Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Start by making a list of the businesses youd love to work with. Select the submit format and acquire the legal papers template in your product. 0000054763 00000 n Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Thank the letter reader for his or her time and include all of your contact information. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting).
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