To me its not a Repub vs Dem or Right vs Left issue. No masculine role models or father/son interaction in commercials. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) I dont need to tell you that we live in a hyper-politically-correct society. I see them small as ignorant tools. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Portrayed white women, and men and women of color. You have it made! In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. 5% dont practice any religion. Have people from those groups get involved in developing and reviewing the content you plan to use. Plan to go the distance or dont go at all. No wonder black fatigue is becoming a thing. (Ok, so sue me or yell at me, Im too old to care.). Yeah, the same idea applies here. Right after I said this the girls mom loudly said black lives matter, I kid you not. As a woman, I feel insulted by all the pandering that goes on towards females. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. Walt is rolling in his grave.. Then speak clearly to that audience and deliver faithfully on brand promise. Ultimately the enemy is Satan. Thanks for sharing your comment and Im glad you liked the post. Yeah, Im not seeing how follow the money works here. And that, right now, is one of the biggest reasons the world is such a hot mess right now. We the buying public are born with pretty good BS detectors. Because racism is OK when its a minority group thats doing it. Walk down a jetway at Hartsfield or any airport. Thank you for writing this article! And I have to remind myself, this is advertising were talking about. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. Do black people love hockey? It is refreshing to see an advertisement showing an all white traditional family. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. I am a former busboy for the same company where I am the CMO. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. At last, just recently, it seems that people are pushing back. Thanks so much for your comment, Brock. It is pathetic and I refuse to watch all of these commercials and online ads .. I was astounded at what had happened to tv since my last road trip. 20% are agnostic, but celebrate Christmas. This is, of course, assuming that advertisers bother to portray white men at all. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. If so, great. Clearly, it is very real. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Opinion: Forced diversity is ruining your favorite forms of entertainment We need media companies to focus more on inclusion, less on checking boxes The changing face of TV. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. This cheap advertising is called Video Ad Creative. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! colorful. There are WAY TOO MANY FOLK EARNING their LIVINGS! Thank you! But its the talking-about-it part thats hard. Are black people the only ones who blow their nose, take cough medicine, buy insurance? There is no hard and fast rule for diversity. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. I could go on. Great post, Anonymous. Now are the monoliths totally responsible for all of this? The Cranky Creative. But a breakfast cereal company? (See inset.). And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. Katie Drews, Avenica, 12. But again like me, their assets were all in their land. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? :p. Scratch Duck Duck Go. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Black Rock? Fake green and inclusion narratives? I noticed the shift in black over-representation all the way back to the Obama years. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). I am a CAT. 1. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. Yep. I keep my business behind closed doors where it belongs!!! One of the best ways to portray diversity in your marketing is to use real customers and real stories. White boys dont want anything to do with these girls. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. This is a great idea, Thor. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. We watch a few shows, mostly our old favorites, with very few new ones. All combos you can think of. Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. I think we need a diversity team to fix these glaring problems, stat. Or is that Deltas desired customer mix? Hint: its the liberal left. I had to use DuckDuckGo for results to show up. We all are being subjected to a new society. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! That equates to about 3% of the poster images. Luxury cars over index with white customers, so feature mostly whites in those ads. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. Just saw two in a row with black families. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Thats a hefty payload of Truth you just dropped, Kris. This is planned cultural change to foment divisionand it seems to be working well for them. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. Good for you for boycotting some of these advertisers. Where I come from, the news has been doing that for years. Having Empathy and respect for others. Cameron Conaway, Solace, 6. I have been saying this for years. Its reverse discrimination! Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Its a combination of pandering toward certain races and genders . As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). This is hard to explain as the Asian population is larger in UK. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. I'f I'd e. (Law & Order: SVU particularly.). Like I said, Im a 64 year-old liberal. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Why do we constantly try and guess? I also firmly believe my feedback would get screened out by a cube dwelling liberal. Good observation. Send him your thoughts. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Its going to backfire! Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. I do NOT watch any commercials anymore. And this blantant overrepresentation is not limited to TV commercials. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. I dont need to be told how smart and strong women are, and how dumb men are. Also almost never see Asians either. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Opinions expressed are those of the author. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. The target demo is never the minority actors depicted in ads. And it is not just advertising. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). All the rights and benefits one could have living in an urban area ARE afforded to all. Youre right, Zan. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . I've seen ads with literally theres one east asian, one south east asian, one white, and one black. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. Diversity is great and was much needed in the entertainment industry. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. But in sum, they were extremely sinister. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? And this is what the world sees. Man, this country is in the toilet now. Until Black leaders come out and say something nothing will change. Nice idea, Timothy, but I doubt that would solve anything. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. I hope advertisers read this! They were landed, like me. This is brand suicide. I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) People are starting to hate them. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. Every soldier, police officer and fireman knows this. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. But they only come out when it fits their narrative, like when a White cop shoots a Black person. its almost exclusively black man and white or Asian woman. Theyre the ones producing the work. Thank you so much Cranky for your article. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). We all get that the world is changing, that Americas demographics are changing. I doubt most have a problem with people of different backgrounds being represented. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. and so true, so true.. I hear you, Steve. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. But God save the queen Kim, she will change this all in a generation or two. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. And no wonder. I have noticed such a drastic change in the demographics of television commercials. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. Brad, thank you for your thoughtful comment. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. Could black players in the NHL then foot the bill for this? And can you imagine if there were commercials promoting white only banks?? Do you actually expect TV commercials to accurately represent life? I totally agree and you would think that white people are completely ignorant of what is going on. And everyone suffers. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. 90% of the time its one black shooting another. And why would I? Sadly, I think you are largely correct. What if someone came out with the All White Network? dumb commercials are not necessarily a bad thing. Dove soap is perhaps the most prominent example, but there are others. I closed it down soon after I closed down my business. For example, how often do you see a father and son interacting in a commercial. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. And that the belief in a God or divine spark within is a total lie. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. Same could be said about Trump supporters or super Libs or gays or > insert whatever group.
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